The US Government, and more specifically, the Department of Defense, plans, strategizes and makes decisions by a long standing model. Understanding this “Decision Making Process,” or in DoD terms, “Military Decision Making Process,” can make your contract proposals, business proposals and briefings to Government decision makers effective, well received and sought after as the solution of choice.
Government decision makers are constantly
bombarded with “salesmen” and sales pitches. If that is what you present, you are putting yourself, and your company, in the majority group of providers that the Government tends to try and avoid and ignore, or simply forget about the moment you are gone. In simple pragmatic terms, almost any company can find, hire, or provide the services the Government needs. However, providing flexible solutions attentive to changing, evolving and anticipated requirements is a different story. The Government decision-maker does not want to be sold on what a vendor or provider is trying to sell – they want an answer to their needs.
Paying close attention to ongoing requirements, anticipated future requirements and long-term goals can pay huge dividends in successful proposal preparation and presentation. Do not simply try and claim a company solution fits their needs, instead design a solution to the customers’ need. Plan ahead and show how your solution will evolve with the future needs of the customer. Today’s solution will not be tomorrow’s and keeping your plan succinct but in tune to the long-term goal of the customers will set your proposal apart from the many solutions that only offer a quick solution that has no long-term benefit.
The other key point is that almost all Government plans and decisions come in a package of three basic components, or options, designed to be adjustable to work flow, scheduling, budget and growth potential. Most Government plans have a light, medium and heavy design, with a target of achieving, or executing the medium plan, while maintaining the flexibility to go lighter or heavier. In essence, the Government creates a targeted and focused plan, then backs off key elements and components to create a light plan, later adding key elements and components to create a heavy plan. This may be a lighter, or heavier, work force, man-hour allocation, budget target, or equipment requirement, or may be something akin to a skills and experience equivalent change. Knowing the true needs of the customer will help you anticipate what their target is, and what the customer would likely flex in a lighter or heavier scenario.
Once you identify the potential light, medium, and heavy options, portraying these as a predictive and easily executable plan in your proposals, briefings, and customer interactions can easily set your company apart as a solution provider instead of door-to-door salesmen.
About the author: Jason Wilson, the SGIS Division Manager of the Intelligence and Training Division, is a recently retired US Army Warrant Officer with 21 years of military experience. Wilson has strong relevant operational and institutional credentials and subject matter expertise as well as 19 years of experience in leadership and contract supervision positions.
Specific accolades for Jason Wilson include:
Certified Project Manager (CPM)
5 years supporting DoD and US Army level acquisition programs
6 years supporting and participating in Advanced Concept Technology Demonstrations and Joint Capability Technology Demonstrations
6 years supervising a theater wide contract for Oracle and MS SharePoint development.
If you are interested in reaching out to the author via discussion, visit SGIS on LinkedIn.